1. Collect Only What You Need
Limit data collection to what’s truly necessary. Don’t overreach—users notice.
2. Be Transparent
Clearly explain what data you’re collecting, how it will be used, and who it’s shared with. Use simple, honest language.
3. Get Consent
Always ask for user permission before tracking, especially with cookies or email lists. Make opt-ins obvious.
4. Honor Opt-Outs
Allow users to unsubscribe or opt out easily, and make sure their preferences are respected immediately.
5. Secure the Data
Use encryption, access controls, and regular audits to protect user data from breaches or misuse.
6. Comply With Regulations
Follow laws like GDPR, CCPA, and others based on where your users live. Ignorance isn’t a defense.
7. Limit Third-Party Sharing
Be cautious about sharing data with third-party platforms or tools. Vet them for compliance and privacy practices.
8. Use Privacy-First Tools
Opt for platforms that prioritize privacy (e.g., cookieless tracking, first-party data solutions).
9. Train Your Team
Ensure everyone involved in your marketing understands data privacy responsibilities.
10. Update Your Policies Regularly
Keep your privacy policy up to date as your tech stack or strategies change.